Usher Smith

We help organisations use design and technology to build memorable brands and do great things πŸŽ‰.

We’ve been operating since 2003, but we're not big, we're not in this for prizes, we're here to make a difference. We're here because we care, we love what we do, and we want to get paid well for what we do, so we can keep doing it ❀️.

We’ve partnered with a whole host of organisations some you may have heard of.

The problem no one talks about 🐘
Organisations fail their customers and themselves, when they rely on user-centred solutions alone. Good design needs to consider the customer, the business, and the wider context. It should be holistic, providing a framework to sustain and nourish business.

Looking good 😎 (is not enough)
Design processes that focus on creating pretty things don't guarantee good design. Bad design can still look pretty and not serve business, customer or organisation. It doesn’t matter how good a design agency is, how many awards it's won, or how pretty things look if there are bad design decisions made.

No big reveal πŸ₯³
If an organisation is not involved in design decisions, any decisions made will be sub-optimal. We help organisations make good design decisions, involving them at every step of the design process. That means no big reveal. That means having lots of conversations. That means making sure everyone feels involved. It means keeping people in the loop and sharing ideas β˜€οΈ πŸ¦„. It's not all sunshine and unicorns though, it sometimes means arguments too 😠.

We use tools, and create workshops so that together we can help align skills and ideas. Arguments then become disagreements, which become discussions, new ideas and smart solutions πŸ€—.

Good design talks 🦜
We're all people working with other people, even if the goals are difficult or technical. We're all trying to do something to make a difference. When we forget this, things usually don't go the way we hoped.

We need to keep talking 🀐. We need to make sure people feel involved πŸ˜ƒ. We need to embrace those awkward conversations 😬. Those awkward conversations are the ones that will test our ideas with rigour and help us make better decisions. Conversation is part of good design πŸ‘.

🧐 If we've piqued your interest, please get in touch. – We're here to help! Just drop us an email βœ‰οΈ